Monetization model: platform subsidies, medicine cannot be stopped
The short video platform is a mature product form, so content producers are HE Tuber very professional and very profit-oriented. For them to play, it must be profitable.
The current incentive policy for Alipay’s short videos is very problematic:
which is a typical example of medicine that cannot be stopped.
It's possible in the short term, but unrealistic in the long term. There is no long-term stable monetization model. Once subsidies stop, content producers will leave.
I interviewed the founder of a financial MCN. They are doing Alipay, but their purpose is to receive subsidies. It will cost at least 20,000 yuan per month to move the videos of several numbers here simultaneously.
As long as the subsidy is gone, he will definitely stop doing it.
Because they sell courses, or they can transfer to private but these functions of Alipay’s live broadcast room are not easy to use.
Secondly, subsidies can attract people who do traffic, but not those who do character design.
Go to major platforms and search for "Alipay short video" and you will see many articles teaching you how to harvest wool.
They have a way to quickly edit a large number of videos and distribute them on the platform to gain traffic. Most of them are a patchwork of materials, and it is impossible to create purely original or human-made content.
Is this what Alipay wants?
Thewill attract what kind of content.
